Brand Identity

ColorOS (Color Operating System)

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ColorOS is a customised smartphone operating system based on Android, which is designed to be an engaging and intelligent partner for young users. Inspired by the idea of a chameleon and simplified to the letter C, the new logo creates an eye that represents the window into a new, colourful and exciting world – the world of ColorOS. The intriguing visual elements and a motion logo have been brought to life across all media. Three months after the launch, more than one million users across Indonesia, Thailand, Vietnam and China have installed the system.

Credits
  • Client:
    OPPO Mobile Telecommunications, ColorOS Department, Shenzhen
  • Design:
    MetaDesign China Limited, Beijing
  • Creative Direction:
    Stefanie Diers
  • Design Direction:
    Bamboo Huan, Yuting Chang
  • Graphic Design:
    Jun Li
  • Account Management:
    Victor Pang