Beverage Packaging

COMON SAVA

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The distinctive name of this wine is derived from the French greeting “Comment ça va”, which sounds very similar to the Russian word “sova” (owl), and when using “comon” it sounds like “come on sova”, which literarily means “Come on owl!” Accordingly, the Tetra Pak itself is designed to look like an owl. Since Tetra Pak wines usually stand on lower store shelves, consumers now look into the eyes of the owl gazing up at them. A colour concept rich in contrasts facilitates product selection and allows the item to prominently stand out against its competitors.

Credits
  • Client:
    Vino-Grande, Novozavidovsky, Konakovsky rayon, Tverskaya oblast
  • Design:
    STUDIOIN, Moscow
  • Creative Direction:
    Roman Inkeles
  • Art Direction:
    Arthur Schreiber
  • Graphic Design:
    Pavla Chuykina
  • Image Editing:
    Maxim Kadashov, Ivan Zherebin