Poster Series

Contempo Art Auctions

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This poster series plays with the newly designed logo of the contemporary art auction house Contempo. Its letters form graphic motifs. The small “t” and “p” are extremely lengthened and continued to form their own graphic patterns. This depiction conveys the impression of continuity and permanence while, at the same time, creating an independent piece of graphic art. Furthermore, the reading habits of the onlooker are disrupted, since the logo is placed sometimes on the left, sometimes on the right and sometimes in the middle.

Credits
  • Art Direction:
    Gabor Palotai
  • Client:
    Contempo Art Auctions, Budapest, Hungary
  • Design:
    Gabor Palotai Design, Stockholm, Sweden
  • Graphic Design:
    Gabor Palotai, Henrik Callerstrand