Corner Pubs as Cultural Heritage

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After the fall of the Berlin Wall and the dramatic changes that the city has experienced ever since, many local corner pubs have closed down, making way for fashionable bars and clubs. The local beer brand Schultheiss is also under threat. With the slogan “Long live the corner pub”, this advertising campaign positions corner pubs as historic monuments and as part of Berlin’s local cultural heritage. Outdoor campaigns, promotions, events such as the “Night of the Corner Pub”, public relations, as well as digital and social media all aim to put the corner pub back in the spotlight.

  • Client:
    Berliner-Kindl-Schultheiss-Brauerei, Berlin
  • Design:
    Scholz & Friends
  • Marketing Director:
    Joachim Grupp
  • Brand Management:
    Georg Sladek
  • Creative Direction:
    Martin Pross, Matthias Spaetgens, Philipp Weber, Michael Winterhagen, Nils Busche
  • Art Direction:
    Philipp Weber, Wulf Rechtacek, Peter Schönherr
  • Text:
    Felix John, Moritz Scholz, Nicolas Holz, Jens Agotz
  • Account Management:
    Paul Stade, Kirsten Emmerich, Ulf Cerning
  • Public Relations:
    Dominik Thesing, Jens Lange, Anne Blöss
  • Film:
    Daniel Klessig