Red Dot Design Award
Corporate Design, Visual Identity

Corruption Park

Corruption Park | Red Dot Design Award

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Initiated by the EU Anti-Corruption Initiative, Corruption Park came about as a creative attempt to approach the topic of corruption in an appealing and informative way. The colours used in the corporate design are particularly striking: the gold and black colour palette, associated with corruption in Ukraine, is contrasted with white and silver, colours which stand for freedom and transparency. A vigilant eye is indicated with filled circles as a symbol to counteract corruption. The eye is an important graphic element in all media, while the separating cut in the typography visualises the destructive power of corruption.

Red Dot Design Award

Credits
  • Client:
    EUACI, Kyiv, Ukraine
  • Design:
    Hooga Design, Kyiv, Ukraine
  • Creative Direction:
    Dmytro Yarynych
  • Art Direction:
    Denys Kuzmenko Mykola Deineko
  • Graphic Design:
    Serhiy Sofin Kyiv, Ukraine
  • Concept:
    Yaroslava Gres GresTodorchuk PR Kyiv, Ukraine
Corruption Park | Red Dot Design Award