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The harmoniously elaborated bird called COUCOU and its packaging were inspired by the cuckoo clock. Elegantly designed in the shape of a bird, the trinket box, which was made of stainless and Taiwan acacia, is placed inside a black cardboard box. The minimalist packaging design conveys a contemporary and superior feel, yet it also allows for a playful experience when opening the box: users are encouraged to ease it open with joy, and the black ribbon is the key. When it is pulled, the door opens little by little and COUCOU appears.

  • Client:
    Pegatron Corporation, Taipei
  • Design:
    Pegacasa Design Team, Taipei
  • Art Direction:
    Alain Lee
  • Graphic Design:
    Ruby Yang, Zon Chen, Lada Chen