Integrated Campaign

Courage changes everything. The new Panamera.

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The claim “Courage changes everything”, developed for the launch of the new Porsche Panamera, is also the guiding theme of the integrated campaign. Six issues of a modern-looking online magazine and a series of four coffee table books accompany the launch. They all focus on success stories and decisions in which courage has played a crucial role, and they are supplemented by articles which introduce the key benefits of the Panamera. The overall image concept is composed of authentic photographs in which the vehicle is realistically integrated.

Credits
  • Art Direction:
    Simon Erdmann, UDG United Digital Group, Benjamin Pölt, Chromedia Dialogmarketing GmbH
  • Account Management:
    Florian Rümmele, Chromedia Dialogmarketing GmbH
  • Client:
    Dr. Ing. h.c. F. Porsche AG, Stuttgart, Germany
  • Design:
    UDG United Digital Group, Ludwigsburg, Germany, Chromedia Dialogmarketing GmbH, Munich, Germany
  • Text:
    Felix Kreller, Chromedia Dialogmarketing GmbH
  • Project Management:
    Samantha Landgrebe, UDG United Digital Group
  • Concept:
    Michaela Heidl, UDG United Digital Group