This liquid soap for high-end consumers is packaged in a bottle designed in an uncommon short cube form. To create a unique consumer’s experience, a special base is the unique selling point of the packaging. The cube bottle slants diagonally at a 15° and the cap is positioned in the corner right above the deeper inner volume.
These two features improve two unsatisfactory performance of regular liquid soap packaging. Firstly, when displayed on shelves, the unique base and form allow Cubessence to stack neatly, which saves spaces on the shelves in an aesthetically pleasing way. Secondly, to avoid product wastage, the slanted base allows the liquid to collect within the deeper end of the inner volume, making it easy to pump out product even when it is finishing. The name Cubessence combines the words ‘cube’ and ‘essence’.