Corporate Identity


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This visual identity was established based on extensive interviews with employees and partner companies. Featuring distinctive colours, the design underlines the company’s claim “Make the Invisible Visible”. The results of the interviews were released in a publication called “FrameBook” so that both insiders and outsiders can read about the company’s story and about the essence of the steel industry. The new corporate design provides DaehanSteel with a convincing system for effectively communicating the brand identity, such as when its brands and product lines are expanded.

  • Client:
    DaehanSteel, Busan
  • Design:
    JOH & Company, Seoul