Book

Das Kreative Haus The Creative House

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“Das Kreative Haus” (The Creative House) is a tablebook that introduces the agency as well as its culture and employees, featuring a design that makes use of illustrations from the agency’s Instagram account. These illustrations were collected in a process of having one illustration of one staff member with his or her unique characteristics be created every day for nearly a year and then posted to Instagram. Agency visitors, job applicants and customers can browse through the “analogue Instagram” and, on the last page, are invited to follow the call to #addyourcharacter and draw their own character in the book in order to join the team in this way.

Credits
  • Artwork:
    Florian Schommer, Kollektiv kjosk., Hamburg, Germany
  • Art Direction:
    Benedikt Bockshecker
  • Client:
    deepblue networks AG, Hamburg, Germany
  • Design:
    deepblue networks AG, Hamburg, Germany
  • Project Management:
    Lasse Klein
  • Text:
    Stefan Anlauf
  • Editorial Work:
    Patrick Mariathasan, Kollektiv kjosk., Hamburg, Germany
  • Creative Direction:
    Burkhard Müller