With its large integrated ring, the DataTraveler SE9 can be attached to objects such as a key ring to prevent it from getting lost. During the design process, the geometry of standardised connector metal frames was used for the entire casing, so that the connector’s protective frame and scratch-resistant, stainless-steel casing form one single unit.
Statement by the Jury
The USB flash drive convinced the jury with its intelligently integrated attachment ring. The smooth design does without the separation of casing and plug, giving the stick an aesthetically fascinating appearance.