The customised typeface is the core of Datsun’s new visual identity, aiming to individualise the brand to suit the needs of different target audiences and markets. Datsun targets young first-time car buyers, which translates into a youthful, light and cheerful brand style. The sans-serif typeface has a distinctive and inflated look, which gives it a lightly playful and unique character to be recognised globally. Contemporary and friendly, yet professional, the typeface works across different markets and languages, ensuring homogeneous global brand communication.
Nissan Motor Co., Ltd., Global Design Center, Kanagawa