Food Packaging

DeliK’ – Delicious Kitchen

Back

DeliK’ is a new brand by an established sausage manufactory, offering different meatball snacks. The task was to create a young and creative look with a personal touch that customers can identify with. Accordingly, each logo features a different portrait of a real employee recommending their favourite product. Therefore, the packages show a real face, which makes them personal and approachable for the customer. A slate background highlights the vegetables, photographed from above in a seemingly randomised arrangement. Large hand-drawn chalk lettering for the product names completes the design and gives the line a home-cooked touch.

Credits
  • Design:
    Markenliaison GmbH, Munich
  • Art Direction:
    Diana Friedrich
  • Client:
    Rudolf und Robert Houdek GmbH, Starnberg
  • Typography:
    Martina Süsse
  • Graphic Design:
    Bianca Bunsas