In this TV commercial, the topic of hair removal is staged like a horror film, featuring a young woman removing an old carpet in her apartment with great effort, only to find that hairy monster back in her living room, exactly where it had been before. The film concludes with the message that such a vicious cycle can only be ended by the featured offer: permanent NOHAIR hair removal by means of laser technology. The payoff: an end to the drama.
NOHAIR, Vereinte Laser GmbH, Düsseldorf
Euro RSCG Düsseldorf
chief creative officer:
Torsten Pollmann, Marjorieth Sanmartin
Patrick Dettenbach, Johannes Proehl
Georg von Mitzlaff
Mathias Willvonseder, Erik Schuiten; Yessian Music, Hamburg