In this TV commercial, the topic of hair removal is staged like a horror film, featuring a young woman removing an old carpet in her apartment with great effort, only to find that hairy monster back in her living room, exactly where it had been before. The film concludes with the message that such a vicious cycle can only be ended by the featured offer: permanent NOHAIR hair removal by means of laser technology. The payoff: an end to the drama.
Credits
Client:
NOHAIR, Vereinte Laser GmbH, Düsseldorf
Design:
Euro RSCG Düsseldorf
chief creative officer:
Felix Glauner
creative direction:
Torsten Pollmann, Marjorieth Sanmartin
production:
Patrick Dettenbach, Johannes Proehl
direction:
Georg von Mitzlaff
music/sound design:
Mathias Willvonseder, Erik Schuiten; Yessian Music, Hamburg