A new corporate design was developed for Desertec, an initiative that aims to harness solar energy on a large scale by building solar power plants in the Sahara Desert. The distinctive logo is a stylised representation of the earth with the sun shining on it, the half-circle on the right also forming the letter “D”. The symbolic colours are derived from the company’s activities and are globally understandable: green stands for environmentally friendly energy, yellow-orange for the sun, and beige for the desert sand.
Desertec Foundation, Hamburg
KMS TEAM, Munich
Knut Maierhofer (Managing Partner, Design), Michael Keller (Managing Partner, Creation)