Beverage Packaging

Design That Blends into Living

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This Japanese packaging design lends the mineral-water bottles a new sense of value by harmoniously integrating them into home interiors. Accordingly, the graphic design of the label was designed to stand out, while the branding itself remains discreet. The logo looks minimalistic with no other advertising on the bottle. The bottle design expresses the quality of the water through different decors in blue: the various labels are each adorned with blue drops of water or with wavy lines, loops or trees in light blue. The decorative series of motifs lends the mineral-water bottles an appealing design that successfully attracts customers. The same concept was applied to the carton design.

Credits
  • Client:
    Kirin Beverage Co., Ltd., Tokyo
  • Design:
    DENTSU INC., Tokyo; SAGA INC., Tokyo
  • Creative Direction:
    Tatsuya Hamajima, DENTSU INC.
  • Concept:
    Satoshi Umeda, Miko Sakamoto, DENTSU INC.
  • Art Direction:
    Kota Sagae, SAGA INC.
  • Head of Advertising:
    Masayuki Inoue, DENTSU INC.
  • Project Management:
    Megumi Shimada, DENTSU INC.