The social media campaign “Design Your Time” was initiated for the German launch of the new smartwatch Samsung Gear S2. The idea behind the project was to make every minute of the day unique. Using Facebook, Instagram, tech bloggers and influencers, it called upon the community to create a unique watch face for every minute of the day. There were no specific restrictions on the creative idea to make it suitable for submission. For each minute of the day, a picture was chosen from among all submissions to be displayed on the dynamic watch face.