As part of Deutsche Bank’s promotional campaign “Neue Zeit braucht neues Banking” (New Banking for a New Age), a virtual reality experience has been developed that translates the benefits of digital banking into a customer-focused story. At the centre of the video is the Blum family. The viewer witnesses how the new digital offers are part of the direct living environment of the various family members. The products are integrated in the room via info screens. The VR tour is complemented by the use of binaural sound, which enables a 360-degree sound experience.
Deutsche Bank AG, Frankfurt / Main, Germany
clip up GmbH
insglück Gesellschaft für Markeninszenierung mbH, Cologne, Germany
insglück Gesellschaft für Markeninszenierung mbH
insglück Gesellschaft für