Red Dot Design Award
Brand Design

DFL – Deutsche Fußball Liga

DFL – Deutsche Fußball Liga | Red Dot Design Award

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In connection with a brand relaunch for Bundesliga, DFL Deutsche Fußball Liga (German Football League) have updated their logo, the TV opener and the graphics to bring them into line with the digital era. The new brand design has been specially designed for optimised use across all digital channels, from social networks to TV screens. For this purpose, the Bundesliga player, seen in the current logo, has been reinterpreted, and now comes in a 2D design. The logo forms part of the completely revised brand design kit, which for the first time also includes a proprietary Bundesliga typography and a flexible logo colouring: the Bundesliga player icon either adapts to the colour of each club or keeps the corporate colour, Bundesliga red.

Red Dot Design Award

Credits
  • Client:
    DFL Digital Sports GmbH, Cologne, Germany
  • Design:
    DFL Digital Sports GmbH Cologne, Germany MUTABOR, Hamburg, Germany
  • Creative Direction:
    Thomas Markert DFL Digital Sports GmbH
  • Art Direction:
    Juan Pablo Kessler DFL Digital Sports GmbH Paul Neulinger MUTABOR
DFL – Deutsche Fußball Liga | Red Dot Design Award
DFL – Deutsche Fußball Liga | Red Dot Design Award
DFL – Deutsche Fußball Liga | Red Dot Design Award
DFL – Deutsche Fußball Liga | Red Dot Design Award
DFL – Deutsche Fußball Liga | Red Dot Design Award
DFL – Deutsche Fußball Liga | Red Dot Design Award
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