This poster campaign was created as part of the brand relaunch of Dialog, the broker-focused insurer of the Generali Group in Germany, which intends to become the preferred partner of insurance brokers. The aim of the design was not only to modernise and professionalise the brand appearance, but also to break the conventions of the insurance category. In collaboration with an illustrator, the design realised the concept of telling the story of every Dialog insurance product. Released as a limited edition set, the series has been sent to clients, customers and stakeholders in celebration of the new Dialog brand launch.
Generali Deutschland AG, Munich, Germany
Landor Hamburg, Germany
Head of Marketing / Technical Sales Innovations:
Benjamin Börner, Dialog Lebensversicherungs-AG
Markus Blankenburg, Landor Hamburg
Hellen Markusch, Landor Hamburg
Jack Osborn, Lisa Ribbers, Anastassia Saromova, Landor Hamburg