Packaging Design

Dian Mian – Instant Noodles for Blind People

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For sighted people, instant noodle soup is an everyday product, whereas for the blind, it is difficult or even impossible to enjoy such a ready-made meal. In view of the situation, this packaging design has focused on the needs of the target group. The soup containers feature tailor-made properties such as Braille on the banderol, a double-walled container and handles which prevent injuries caused by hot water. By offering a convenient arrangement of functions, blind consumers are encouraged to handle the product independently.

[Red Dot: Junior Award]
  • Design:
    Jin-Wei Liang, Yu-Rou Zhan, Hsiao-Chi Sung, Yu-Wei Kao, Cheng Shiu University
  • University:
    Cheng Shiu University, Kaohsiung City, Taiwan
  • Supervising Professor:
    Yueh-Hsing Lai, Shou-Che Wu