Die Geschichte der Versicherung

Back Download

The image brochure targeted at existing and potential new clients is based on an eye-catching, rather unusual design concept for the brand. It refers to the history of the ARAG insurance company as well as its diverse service portfolio that has grown throughout the years. Humorous texts, printed in ancient typography, connect historical information with contemporary insurance cases. The cover is inspired to the minutest detail by a richly ornamented leather binding which discreetly integrates the logo.

  • Client:
    ARAG Allgemeine Rechtsschutz-Versicherungs-AG, Düsseldorf
  • Design:
    BUTTER. GmbH, Düsseldorf
  • creative direction:
    Matthias Eickmeyer, Reinhard Henke, Nadine Schlichte
  • text:
    Reinhard Henke
  • illustration:
    Nicole Hoffeins
  • production:
    Lars Schlentzek