Evoia batteries hold the Guinness World Record for being the alkaline batteries that provide the longest lasting power. The communication objective here was to highlight this unique selling feature to customers directly at the point of sale. The slogan “Hält doppelt so lang” (Lasts twice as long), an eye-catching message, has been printed on a half-empty package. Along with the simple concept of a surprising packaging idea, the cost efficiency of this product is demonstrated in an original way.
Panasonic Energy Europe N. V., Zellik/Belgium
Scholz & Friends
head of advertising:
Matthias Spaetgens, Wolf Schneider, Michael Winterhagen