Red Dot Design Award
Packaging Design

Die langlebigste Batterie

Die langlebigste Batterie | Red Dot Design Award

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Evoia batteries hold the Guinness World Record for being the alkaline batteries that provide the longest lasting power. The communication objective here was to highlight this unique selling feature to customers directly at the point of sale. The slogan “Hält doppelt so lang” (Lasts twice as long), an eye-catching message, has been printed on a half-empty package. Along with the simple concept of a surprising packaging idea, the cost efficiency of this product is demonstrated in an original way.

Red Dot Design Award

Credits
  • Client:
    Panasonic Energy Europe N. V., Zellik/Belgium
  • Design:
    Scholz & Friends
  • head of advertising:
    Martin Pross
  • creative direction:
    Matthias Spaetgens, Wolf Schneider, Michael Winterhagen
  • art direction:
    Walter Ziegler
  • text:
    Michael Schoepf
  • customer advisory service:
    Salvatore Amato