Brand Concept, Brand Identity

Die Neue Sammlung


This new corporate identity confidently reflects the Museum’s international significance and its new programme. The slight change in name, from “Die Neue Sammlung - The International Design Museum” to “Die Neue Sammlung - The Design Museum”, stands for concentration and focus. Since a part of the wording is English, the adjective “international” is dispensable. The uniqueness of the logo has been achieved using a surprising visual solution: the German part of the logo is rotated by 180 degrees. And together with the English part, a compact word mark comes into existence, the capital letters of which highlight the significance of the museum.

  • Director:
    Angelika Nollert
  • Design:
    Bureau Mirko Borsche, Munich
  • Client:
    Die Neue Sammlung – The Design Museum, Munich