Packaging Design

Die wasserverpackte Taucheruhr

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The quality promised by Festina Profundo is that this watch stays waterproof. How can such a claim be visualised in a packaging design that satisfies a demanding target group and demonstrates the quality of the product convincingly? The solution shows a highly vivid implementation: according to the motto “We believe in what we see”, the packaging aims to have maximum transparency. The watch comes in a transparent bag filled with distilled water, a striking and convincing packaging solution that demonstrates the advantage of the watch without the need for words. Featuring only the company logo and slogan, this packaging thus submits the product to quality control directly at the point of sale and serves as a mark of confidence at the same time. By being subjected to this visible test of endurance, the watch is able to immediately convince the customers of its particularly high quality. Statement by the jury »This solution features everything that a successful packaging needs: a clear message, a very good branding and a product that acts as its hero. The functions and advantages of the product are demonstrated in a simple and highly convincing manner by presenting it submerged in water – a perfect idea for communicating its value both in shops and at the point of sale.«

Credits
  • Client:
    Festina Uhren GmbH, Ainring
  • Design:
    Scholz & Friends
  • head of advertising:
    Martin Pross, Matthias Spaetgens, Wolf Schneider
  • creative direction:
    Mathias Rebmann, Florian Schwalme
  • art direction:
    Michael Hess, Juergen Krugsperger, Ralf Schroeder, Ksenia Slavcheva
  • photography:
    Attila Hartwig
  • image editing:
    Maren Boerner
  • graphic design:
    Sebastian Frese
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