Digital and as large as life – The V-Class

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For the launch of the V-Class, this microsite with scroll function stages the vehicle as a “new family member”. A combination of short stories and large interactive scenes directs the attention to the specific features of the car. These are shown in use and visitors can get more details about them at any point. Full screen pictures and videos highlight the V-Class in line with its positioning as a “real car”. The high quality content works well on all devices; even mobile phones offer a convincing user experience.

  • Client:
    Daimler AG, Stuttgart
  • Design:
    SYZYGY Deutschland GmbH, Frankfurt/Main
  • Creative Direction:
    Benjamin Ringwald
  • Art Direction:
    Thorsten Becker, Julian Ernst
  • Programming:
    Thomas Kropf, Tim Hofmann
  • Account Management:
    Thomas Buhl