Red Dot Design Award

Directing Shadows

Directing Shadows | Red Dot Design Award

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To present the filigree sculptures of artist Moto Waganari in a two-dimensional medium in an interactive way, this website employs “Directing Shadows”. In this interactive light gallery, users can access the artworks individually. By using a lighter or the display of a mobile phone, they navigate via a web cam and become the director of a play with light, shadow and sound. Additionally they can listen to the corresponding commentary of the artist and order the sculptures directly on the website.

Red Dot Design Award

  • Client:
    Moto Waganari, Lutz Wagner, Eschborn
  • Design:
    Ogilvy Frankfurt, Frankfurt/Main
  • head of advertising:
    Michael Kutschinski
  • creative direction:
    Uwe Jakob, Dr. Ulf Schmidt
  • art direction:
    Uwe Jakob
  • text:
    Dr. Ulf Schmidt
  • music/sound design:
    Lars Kellner, Sinus AV Studio
  • programming:
    Frank Schwarzhoff, Isabell Grasshoff
  • animation:
    Jens Steffen
  • motion design:
    Ralf Zimmermann
Directing Shadows | Red Dot Design Award
Directing Shadows | Red Dot Design Award
Directing Shadows | Red Dot Design Award
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