Virtual reality is on the rise and experts even predict that it is the next big thing. The DISCOVR THE WORLD app ignites curiosity by empowering everybody to see and feel the diversity of our planet. Visitors get immediately immersed in the breathtaking images and sceneries from all parts of the world, discovering for instance the bursting colours at the Holi festival in Rajasthan, India, or the windy monk ceremony at 3,500 metres in Kashmir. Due to the 3D images, users get the impression of being in the middle of the action, an experience that involves different senses. Thus, they almost “feel” the blazing heat of the Namib Desert or the cold at a multimillion-year-old ice lagoon in Iceland. The project embraces the enormous diversity of cultures, landscapes and climatic conditions around the world in order to showcase the potential and the innovative opportunities offered by VR technology. That way, users can experience a new quality of sensory impressions.
Chief Creative Officer:
Samsung Electronics, Schwalbach am Taunus, Germany
Cheil Germany GmbH, Schwalbach am Taunus, Germany
Head of Development:
Executive Creative Direction:
Head of Space Design:
Statement by the Jury
This app is absolutely fascinating. The colour splendour and image quality that the 3D films produce are so captivatingly staged that the virtual journey is truly overwhelming to the user, delivering an impressive experience of exciting locations on earth. In this way, the design implementation manages to convey the topic of virtual reality both effectively and authentically.