The design of the Dodoni family ice cream packaging is clean, minimal and based on the colour white. A typical scoop of ice cream functions as the main design element. Focusing on authenticity, the packaging design aims to convey a natural image of the product. The white design concept emphasises that these ice creams are made of real fresh milk. The lid has an appearance of transparency, showing an image of the scrumptious ice cream with the first scoop already taken. With this visual trick, supermarket chest freezers look like ice cream shop counters.