The concept of the visual identity for the Norway-based design and architecture organisation DOGA highlights a new logo featuring four letters displayed without a dominant focal point. Acting as visual cornerstones, the letters are aimed at naturally creating shape and substance, depending on the point of view. DOGA represents the various design and architecture disciplines which is reflected in the way the logo comes to life. The logo adapts itself to digital formats and where motion is possible, in 3D physical formats, and in 2D and printed materials. Users can interact with the logo on the web, producing experiences that vary depending on the type of device.
DOGA – Design and Architecture Norway, Oslo, Norway
Creuna, Oslo, Norway
Marc Ligeti, Heidi Bakken, Stein Øvre, Asbjørn Hegdahl, Stein Sørlie