Red Dot Design Award
Print Campaign

Dogs on a Bus

Dogs on a Bus | Red Dot Design Award

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The advertising campaign “Dogs on a bus” promotes the unique advantage of the client over their competitors: it is the only long-distance coach operator that allows dogs on board. In order to visualise this, the print campaign shows dogs in front of a counter trying to buy a bus ticket. On the assumption that the dogs would not be allowed on the bus, they have been dressed up like humans by their owners. Thus, a humorous look was created that positions as a fun and friendly way to travel.

Red Dot Design Award

  • Client:
    DB Mobility Logistics AG, Berlin DB Regio AG, Frankfurt/Main
  • Design:
    Scholz & Friends
  • Marketing:
    Oliver Schmidt, Sabine Vischer, Guido Verhoefen, Sigrid Grimm
  • Creative Direction:
    Martin Pross, Matthias Spaetgens, Lina Jachmann, Mathias Rebmann
  • Art Direction:
    Lidia Koesling
  • Text:
    Sebastian Stelzer
  • Photography:
    Sebastian Magnani, Zurich
  • Image Editing:
    Sebastian Magnani, metagate
  • Account Management:
    Matthias Hennes, Janin Brauer