Red Dot Design Award
Packaging Design

Doi Chaang Coffee

Doi Chaang Coffee | Red Dot Design Award

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The Doi Chaang coffee packaging design pursues the goal of protecting and promoting the brand on the market, but it also wants to build a sense of unity among Doi Chaang coffee growers. This is achieved through the concept of showcasing pictures of various coffee growers, each representing a different hill tribe. It turned out that the coffee farmers started to cherish their association with the brand, as it promotes unity and love among the individual hill-tribe farmers themselves, and also among their children in all of northern Thailand.

Red Dot Design Award

Credits
  • Client:
    Doi Chaang Coffee Original Co., Ltd., Bangkok, Thailand
  • Design:
    Prompt Design, Bangkok, Thailand
  • Creative Direction:
    Somchana Kangwarnjit
  • Graphic Design:
    Naphalai Changmai
  • Retouching:
    Thiyada Akarasinakul Pantipa Pummuang
  • Photography:
    Chirut Maneegam
Doi Chaang Coffee | Red Dot Design Award