Food Packaging

Dongpo Flavor

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This elaborate food packaging was designed especially for Dongpo, a Chinese pork speciality. The creative inspiration comes from Su Tung-Po, a poet from the Song dynasty and the main figure of Dongpo culture. The box with two drawers pictures the scholar holding a fan and includes, among other things, a gift box that can be filled with different products and accessories. The carry-bag design is based on traditional Chinese shopping baskets and uses a special paper which conveys a strong traditional feel. Decorated with bamboo grains, the packaging design embodies the Dongpo style.

Credits
  • Art Direction:
    Xian Pan
  • Client:
    Sichuan Guge Dynasty Brand Design Consultant Co., Ltd., Chengdu, China
  • Design:
    Sichuan Guge Dynasty Brand Design Consultant Co., Ltd., Chengdu, China
  • Graphic Design:
    Peng Jiang
  • Creative Direction:
    Yong Zou, Chun Hao Shan