These liquors – ironically marketed as miracle elixirs – are an original gift idea. Under the label “Dr. P. Lacebo”, a packaging design with an iconic look was developed to attract a great deal of attention to these elixirs. The name of the brand already hints at the ironic character of the gift items, which offers five label variations in order to match the individual gifting occasion. The “Work Life Balance” elixir, a Williams Christ pear brandy, for instance, is suitable for stressed people.