Gift Box

Dragon Tangram

Back

The Dragon Tangram is a gift box for the Chinese New Year 2012, the beginning of the Year of the Dragon. The structure and graphic design of the package are inspired by the classic Chinese puzzle game tangram and by the art of paper-cutting. The packaging in Chinese vermilion is structured into seven separate boxes. After consuming the delicious contents, the boxes can be used as tangram tiles and, with the included instructions, combined into various auspicious animals. The instruction card features characteristic die-cut symbols on the front. On the back are hints and assembling solutions for beginners. The objective is to encourage customers to use their imagination and create new figures and designs.

Credits
  • Client:
    Xue Xue Institute, Taipei
  • Design:
    Xue Xue Institute, Taipei
  • creative direction:
    Tsan-Yu Yin
  • art direction:
    Rebecca Hwang
  • strategic planning:
    Po-Chao Hwang