Mobile Alarm App

#dreamon

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In 2013, 51.2 million people were forcibly displaced worldwide, which made it one of the most challenging years for the UN Refugee Agency, and for their German partner UNO-Flüchtlingshilfe as well. In search of new ways to generate donations, an app was developed that turned an everyday item into something that everyone can use to donate each day: the #dreamon app. An alarm app that collects 10 US cents every time you press the snooze button. This way you can stay in bed ten minutes longer while simultaneously helping those people who don’t even have a place to sleep.

Credits
  • Client:
    UNO-Flüchtlingshilfe e.V., Bonn
  • Design:
    serviceplan, Munich
  • Chief Creative Officer:
    Alexander Schill
  • Executive Creative Direction:
    Christoph Everke, Alexander Nagel
  • Creative Direction:
    Katharina Keith, Matthäus Frost
  • Art Direction:
    Dimitrios Arampatzioglou, Marko Savic
  • Text:
    Daniel Gaßner
  • Account Management:
    Marc Mader
  • Programming:
    Milan Polimac, Polygone Solutions
  • Production:
    Neverest GmbH & Co. KG
  • Music/Sound Design:
    Giesing Team