To work as a designer means to be a service provider. Nevertheless, this creative profession differs from other jobs in the service sector. This publication explores the question of what drives people to work as designers. It examines the Austrian creative industries, takes a look at the manifold aspects of the design profession, and analyses the individual motivation of nine designers based on the results of questionnaires and interviews. The 148 × 210 mm book features a thread stitching. Blue and red were chosen as font colours, while the front and the back of its cover use two languages.
[Red Dot: Junior Award]
FH JOANNEUM – University of Applied Sciences, Graz, Austria