Cosmetics Packaging

Dr.Jart Dermaclear Micro Water

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The brand name Dr.Jart+ is a short form for the combination of the words “doctor”, “join” and “art”, communicating the cosmetic brand’s underlying philosophy to combine medicine with the art of beauty. For the Dermaclear Micro Water a packaging was created that uses a clear and highly functional visual language. The label is limited to black text on a white background and the descriptions only state the core functions of the product. In order to visually convey to the consumer that it is a safe and dermatologist tested product, the shape of the transparent bottle is inspired by medical containers.

Credits
  • Client:
    Have & Be, Seoul
  • Design:
    Have & Be, Seoul
  • Creative Direction:
    Youngmin Ko