For over 20 years, a high-profile jury has been awarding the title of “Duftstars” to the year’s best fragrances for women and men. In 2013, it does so with a new image, a visually compelling combination of all the existing brand elements – logo, brand colour scheme, trophy and brand name. The result is a bold, elegant brand image which gives the award the official character that befits this German institution. The graphic element of the word and design mark shows the star-shaped centre which is formed by five combinations of concentric circles that intersect. The brand design also manages to successfully create an exclusive look and feel for a sophisticated industry, thus lending the “Duftstars” event an appropriate atmosphere.