Red Dot Design Award
Health Solutions

Dust See

Dust See | Red Dot Design Award

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Dust See was created to raise awareness of the dangers of air pollution in Seoul. It is an AR fine dust and air pollution app that shows the nearly invisible harmful particles and warns users when they need to wear a protective mask. The interactive AR camera filters visualise the particles in three different ways, showing the types and levels of harmful pollutants currently in the air. In addition, users can capture photos and videos of the animated air particles, which they can then share on social media to alert others of the fine dust air pollution.

Red Dot Design Award

  • Client:
    Seoul Metropolitan Government, Seoul, South Korea
  • Design:
    Cheil Worldwide Seoul, South Korea I M FINE Inc., Seoul, South Korea
  • Executive Creative Direction:
    Kate Oh Cheil Worldwide
  • Art Direction:
    Jinwoo Ryu Jaehyuck Lee Cheil Worldwide
  • Copywriting:
    Young Choe Cheil Worldwide
  • Development:
    Pilsun Yang Jamin Koo I M FINE Inc.
Dust See | Red Dot Design Award
Dust See | Red Dot Design Award