Dutch National Ballet

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The Dutch National Ballet website allows visitors to look behind the scenes of the ballet like never before. The Netherlands’ largest dance ensemble boasts over 80 dancers, who enjoy pop-star fame. To match this popularity, the website brings enthusiasts right up close to the dancers and choreographers. Massive background photos create a visual and emotional proximity to the viewers, while well-prepared stories reveal what inspires the dancers and their choreographers.

  • Client:
    Dutch National Ballet, Amsterdam
  • Design:
    Fabrique [brands, design & interaction], Delft
  • creative direction:
    Jeroen van Erp
  • art direction:
    Matthe Stet
  • project management:
    Dodi Raditya