Online Platform

Earth 2050

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The interactive multimedia platform “Earth 2050” highlights predictions concerning cities around the globe, as well as artefacts that could influence our lives in the not-so-distant future. On the occasion of the 20th anniversary of Kaspersky, famous futurists, researchers, artists and scientists were asked to share their research and forecasts about changes the planet will undergo up to 2030, 2040 and 2050. Using these briefs, artists, illustrators and designers created futuristic locations. Thus, it is possible for visitors of the website to learn quickly and easily about different aspects of the future, as well as to express their opinions and share the most vivid predictions and locations on social networks. Divided into hexagons, the planet contains forecasts about the future of almost all aspects of our life, including robotics, ecology, lifestyle, medicine and education.

Statement by the Jury

The project “Earth 2050” with its interactive 3D map of the earth allows looking into the future. Illustrated predictions demonstrate how future changes might look. Particularly enticing about this ongoing project is that it also invites website visitors to contribute by commenting on the probability of the predictions and uploading their own illustrations. The website is beautifully done with smooth animations. It is fascinating to peruse for there is so much to discover.

Credits
  • Art Direction:
    Sergey Andronov
  • Account Management/Production:
    Artur Pechorin
  • Client:
    Kaspersky Lab, Moscow, Russia
  • Design:
    Possible Moscow, Russia
  • Development:
    Marat Arutyunov, Mikhail Sinelshikov
  • Strategy:
    Dmitryi Voskresensky
  • Illustration:
    Anton Vodogreev, Dmitryi Maksimov
  • Creative Direction:
    Vlad Sitnikov, Artem Filimonov
  • Web Design:
    Kirill Klippenstein