The Taiwanese say that eating sweets brings good fortune. The packaging design for these milk candies is inspired by this saying and rooted in the reli-gious tradition of the country. The modern and simple illustrations of the God of Wealth, the God of Love and Mazu, a goddess of the sea, each represent one flavour of these sweets. Colour coding provides additional help to distinguish the flavours. The outer packaging, designed as a milk carton, as well shows great creativity. In combination with the colour illustrations, it creates a distinctive image.