In order to address new and existing customers, this self-promotional item was launched for the Allgäu-based printers Eberl Print GmbH which communicates their sense of loyalty to the South German region on the one hand and their cross-regional approach on the other. The soap packaging with its sophisticated design responds conceptually to this attitude by using two surfaces in different colours. Premium paper with a wood texture was chosen for the entire campaign. An integrated booklet serves as a storyteller. All elements of the mailshot are refined with a hot foil finish, partly embossed, cre-ating an attractive composition together with the filigree line decor. A personalised banderole expresses the appreciation for the recipient.