Eggs for Soldiers is a new free-range egg brand – a commodity bought weekly, to help raise awareness of the “Help for Heroes” charity by brand association and make it effortless for consumers to show their support. The brand name points to a serving suggestion (boiled eggs and toast “soldiers”) whilst also communicating its charitable intent. Confident colouring delivers a strong, distinctive look and the woollen weave suggests naturalness with a hint of a military uniform. Using unique photography, the brand design developed a visual and emotional icon rooted in the partnership with “Help for Heroes”.
Noble Foods, Tring, Hertfordshire
Jon Vallance, Springetts Brand Design Consultants, London