With the aim of developing a corporate design that breaks with the usual standards, a strikingly original visual appearance was created for the Berlin based underground restaurant “einsunternull”. In its minimalist and authentic form, the new look precisely conveys the culinary essence of the restaurant. Following this, the unusual imagery, design language and colour palette reflect the high-contrast world of Berlin gourmets. The slogan “Free your taste” sends a clear and unmistakeable message of a visionary cuisine. Furthermore, its appealing words have a fascinating quality.