The sharpener manufacturer’s new website presents its prod-ucts playing tongue-in-cheek with terms such as “Spitzentechnologie” (the German word “Spitze” means both “top” and “sharp” or “to sharpen”). The product range is neatly arranged and business clients have the option to submit efficient inquiries or order custom-made sharpeners. The user navigation enables a structured navigation within the individual products so the perfect sharpener can be found quickly. The request for proposal forms makes it easy to establish a targeted and straightforward contact.