The objective of this packaging for cigars was to establish the local brand image of Chinese cigars by exploring a new expression of traditional cigar culture in a modern lifestyle setting. Merging the design language of Minimal Art and Bauhaus with the Chinese ideology of “Qi”, the cigar pack is defined as a piece of art that could even be hung on the wall. Inspired by the aesthetics of luxurious old cigar packaging, it was to emerge with a new and exciting look and feel.
Sino Cigar Tribe Co., Ltd., China
Hypothesis (Beijing) Art&Design Co. Ltd., Beijing, China
Head of Marketing:
Sino Cigar Tribe Co., Ltd.
Hypothesis (Beijing) Art&Design Co. Ltd.
Cigar Manufacturing Center, China
Industrial Co., Ltd.